The CPL includes a number of international cricketers including AB de Villiers, Brendon McCullum, Martin Guptill, Mike Hussey, Shane Watson, among others. These players will be spread across 6 CPL teams: Barbados Tridents, Guyana Amazon Warriors, Jamaica Tallawahs, St. Kitts & Nevis Patriots, St. Lucia Zouks and Trinbago Knight Riders
Countries in which CPL will be broadcasted live on Facebook: Argentina, Brazil, Brunei, Bulgaria, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Fiji, Hong Kong, Hungary, Indonesia, Italy, Japan, Luxembourg, Malaysia, Malta, Mexico, Myanmar, Netherlands, Pakistan, Panama, Peru, Philippines, PNG (Papua New Guinea), Romania, Russia, Samoa, Singapore, South Africa, Slovenia, South Korea, Spain, Sweden, Thailand, Turkey, Vanuatu.
The live streaming space is growing: Facebook announced live streaming feature, limited to celebrity pages in August last year, and extended it to all users by February. In the same month, Twitter’s live streaming app Periscope surpassed 10 million user accounts. Twitter acquired Periscope in March 2015 for an undisclosed sum. Last month, YouTube started rolling out its live streaming feature to all users though its app.
Competition: With Facebook entering into live steaming partnerships with sports leagues, it is now directly competing with existing online streaming platforms like Hotstar, SonyLiv, which already has been live streaming sports events like ICC World Cup events, Copa America, and Euro 2016. These platforms are operated and owned by TV broadcasting company which originally acquires digital rights from sports leagues. The competition for those platforms could get tougher if Facebook directly partners with similar sports leagues, instead of acquiring digital rights from a broadcasting company. Maybe YouTube and Twitter could follow the same.
Note that Facebook had reportedly paid 140 contracts with media companies and celebrities to use Facebook Live, according to this WSJ report. Apart from this, it also has a live content platform called Sports Stadium that aggregates posts, comments, live scores, stats, etc related to a particular match in a single page.
Facebook Live: Facebook Live debuted at its F8 conference in April this year. The feature was made available for Groups and Events. The company also launched the API for Facebook Live to all developers in order to let users and publisher to find more ways to ‘interact and share’ in real time on Facebook.