The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 67 out of 141 advertisements brought to it in April 2016. These advertisements belonged to various categories: 27 in Healthcare category, 10 in Food & Beverages , 7 in E-commerce, 4 in Automotives, 4 other ads in Education category and 15 advertisements from other categories. In e-commerce -One MobiKwik Systems owned MobiKwik’s online advertisement, which claimed to provide Rs 20 and Rs 500 as “Cashback Offer” for transactions made through its platform, was misleading by ambiguity, according to ASCI. The ad failed to place a disclaimer that the cashback is offered in the MobiKwik wallet and not to the bank account. -Uber India’s online advertisement regarding trip fares was found to be misleading by ASCI as it did not mention addition charges like ‘distance charge’ applicable per trip. -One97 Communications owned Paytm’s claim that its services are available “24X7” was misleading according to ASCI, since the ad failed to mention the details of specific services for which the claim was valid. -Astrologerad.com’s online advertisement that guaranteed “sure solutions for problems such as infertility, martial discord, winning of lottery, etc...” was false and misleading by exaggeration according to ASCI. The online ad exploits consumers’ lack of knowledge and is likely to lead to grave or widespread disappointment in the minds of consumers, added ASCI. -Endurance Web Solutions owned Hostgator.in’s online advertisement that claimed to provide “Unlimited Storage and bandwidth” for its cloud hosting services was…
