The online travel industry accounts for 61% of the Indian ecommerce industry with a share of Rs 76,396 crore out of a market of Rs 125,732 crore , according to a study by the Internet and Mobile Association of India (IAMAI) and IMRB. The online travel industry is expected grow at around 40% to reach Rs 122,815 crore by end of 2016. Domestic air ticket and railways booking continue to be among top contributors to the Online Travel spends, which were the top contributors in previous year as well. Spend on online railway ticket booking has also grown at around 34%, from Rs 16,200 crore in 2014 to Rs 21,708 crore in 2015. Hotel Booking has seen a substantial movement in Y-o-Y growth at 165%, from Rs 1965 crore in December 2014 to Rs 5200 crore in December 2015. The Indian e-commerce market in India is estimated to reach to Rs 211,005 crore by December 2016, nearly doubling in value from Rs 125,732 crore in December 2015. The study stated the market had increased from Rs 26,263 crore in the year 2010 growing at 30%. It found that online shoppers mostly belong to top eight and small metros. Most of these shoppers fall in the age group 16 to 34 years, predominantly male (around 64%). Some other highlights from the study: - E-tailing: It maintained a strong performance with a 57% Y-o-Y growth, with Mobile Phone and Mobile accessories, PCs, apparel and footwear continuing to be the dominant categories in this segment. In December 2015 share…
