wordpress blog stats
Connect with us

Hi, what are you looking for?

, , , ,

Online travel accounts for 61% of Indian ecommerce: IAMAI-IMRB study

The online travel industry accounts for 61% of the Indian ecommerce industry with a share of Rs 76,396 crore out of a market of Rs 125,732 crore , according to a study by the Internet and Mobile Association of India (IAMAI) and IMRB. The online travel industry is expected grow at around 40% to reach Rs 122,815 crore by end of 2016. Domestic air ticket and railways booking continue to be among top contributors to the Online Travel spends, which were the top contributors in previous year as well. Spend on online railway ticket booking has also grown at around 34%, from Rs 16,200 crore in 2014 to Rs 21,708 crore in 2015. Hotel Booking has seen a substantial movement in Y-o-Y growth at 165%, from Rs 1965 crore in December 2014 to Rs 5200 crore in December 2015. The Indian e-commerce market in India is estimated to reach to Rs 211,005 crore by December 2016, nearly doubling in value from Rs 125,732 crore in December 2015. The study stated the market had increased from Rs 26,263 crore in the year 2010 growing at  30%. It found that online shoppers mostly belong to top eight and small metros. Most of these shoppers fall in the age group 16 to 34 years, predominantly male (around 64%). Some other highlights from the study: - E-tailing: It maintained a strong performance with a 57% Y-o-Y growth, with Mobile Phone and Mobile accessories, PCs, apparel and footwear continuing to be the dominant categories in this segment. In December 2015 share…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ