Online marketplace AskmeBazaar* has launched automobiles category on its website where users can book scooters and motorbikes in Pune, with plans to expand to Delhi NCR in the next phase, and Bangalore and Chennai in later phases. The company lists bikes from Honda, Piaggio, Suzuki and Royal Enfield. The category doesn’t seem live yet since we were unable to find any bikes from the brands mentioned above.
As a promotion, the company is offering a cashback on every booking. It claims that the entire booking process, till the delivery of the bike, can be made online and includes vehicle registration, finance and insurance. The company will partner with dealers of these bikes across India, as well as dealers of bike and car accessories including batteries, tyres, repairs, financiers and insurance agents.
Currently, the portal lists multiple bike and car accessories like lights, helmets, grips, covers, gloves, air filters, bike locks, horns, audio and cleaning items. It also sells bicycles and bike accessories.
Other players who ventured into e-automotive sales:
– Earlier this year, ecommerce site Flipkart started a pilot in Bangalore where users could book motorbikes and cars online, in partnership with two local dealers, Khivraj Motors for motorcycles and Kalyani Motors for Maruti-Suzuki cars.
– In November 2015, Snapdeal launched an automobile platform called Snapdeal Motors that would let users book vehicles online. At that time, it listed two wheelers from Hero MotoCorp and compact commercial trucks from Piaggio. Snapdeal said that vehicles from Mahindra, Suzuki Motorcycles and Datsun would be added. However, unlike AskmeBazaar, Snapdeal users would need to report to the offline dealer for documentation and other formalities. However, Snapdeal claimed that it would eventually provide users with a ‘Test Drive at Home’ as well as a ‘Doorstep delivery’ option.
– In September last year, the Mahindra group launched an ecommerce portal called M2all, to sell all Mahindra products and services, and had then started taking bookings for its SUV Mahindra TUV300. The ecommerce marketplace planned to add other manufacturers and sellers of helmets, biking gear, accessories etc. over time.
AskMe Group developments:
– Earlier this month, the AskMe Group* moved around 300 of its employees to its partner organisations.
– In the same week, it stated its plans to expand its Askme Grocery business from its current 38 cities to 80 cities by this financial year. Earlier this month, AskMe Grocery launched AskMeFresh, a perishable grocery marketplace and AskMeMeds, an online health marketplace.
*Disclosure: AskMe is an advertiser with MediaNama