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Voxpop acquired by Bioworld Merchandising


Online licensed apparel merchandise store Voxpop (previously known as Voxpop Clothing) has been acquired by Bioworld Merchandising, a US based private label, for an undisclosed amount reports YourStory. Bioworld aims to increase its product portfolio, accessories and footwear for itself as well as for Voxpop, with over 100 brands. Voxpop will continue to operate independently, whereas Bioworld gets direct access to users in India.

In November 2014, VoxPop had raised $1 million investment from existing investor Blume Ventures and other unnamed investors. The company had earlier raised $400,000 in seed funding from Blume Ventures in June 2013, which was officially announced in November 2013. According to a Business Line report, the startup had a GMV of Rs 25 crore in August 2015, 15,000 monthly transactions and Rs 2 crore in sales monthly.

Voxpop was founded by Siddharth Taparia in 2013 and offers merchandise from Disney, DC Comics, Harry Potter, Batman, Iron Man, Hulk and bands like The Beatles, Guns n Roses etc. It offers t-shirts, mobile and generic accessories and footwear in these categories.

Developments in the online merchandising sector:

– In February, Zee Media, the digital arm of Zee Entertainment, acquired 80% majority stake in two of India Today Group companies, Today Merchandise and Today Retail Network, to create a retail TV channel and and an ecommerce website to complement the network.

– In the same month, Pune-based custom products startup icustommadeit raised $4 million.

– In January, Flipkart launched an international brand licensing initiative and tied up with Viacom 18 for the same to offer more authentic branded merchandise on its site for brands looking to enter India.

– In October 2015, NDTV’s online fashion marketplace IndianRoots partnered with Fabindia to sell the latter’s Indian ethnic wear and merchandise.

– In July 2015, Universal Sportsbiz, the parent of Bangalore based Collectabillia, an online store which sells sports fan merchandise, raised $7.5 million (Rs 46 crore).

– Amazon also runs an ICC Cricket Store on its platform selling clothing, mobile covers, bags, accessories, posters, books, video games and headphones.

Other than this, there are competitors like PosterGully, WWE store, GoalSquad, TheSouledStore, RedWolf, Jabong’s NBA store and others.

Also read: Govt launches online marketing site for women entrepreneurs; poor execution

Our ecommerce coverage.

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