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Housing now lets users take a Uber cab to new housing projects


Housing has partnered with Uber to let its users take an Uber cab to visit home listings on the property portal from within its iOS and Android app. When users identify a property they’re interested in, they’ll be shown a “Get there with Uber” with multiple Go, X or other cars. The app will confirm the ride through Uber’s interface.

Note that the feature is available only for new housing projects as of now, and Uber plans to integrate other property listings on Housing’s app, but does not mention a timeline for it. The feature is available to Housing and Uber’s common cities.

Uber’s previous partnerships:

– In November last year, doctor booking platform Practo entered into a partnership with Uber to let its users book a cab along with an appointment with the doctor. The partnership was available in India, Indonesia, Philippines and Singapore with plans to expand to other countries.

– In April 2015, Uber partnered with Zomato to allow users to see the estimated pickup time, fare and travel time to the restaurant they were looking up.

– In February 2015, Uber rolled out Google Maps integration in India. As part of the integration, when users search for a destination they would also get an option to book a ride with Uber which showed up in the public transportation pane with an estimated pick up time, time to destination and fare.

Also read: Ola & other cab services get Google Maps integration on Android

Uber’s other developments:

– Earlier today, the company announced that it had slashed its rates for its cheapest service UberGo by up to 22% in 10 non-metro cities in the countries.

– Last month, Uber announced two new additions to its API, the ‘Uber Ride Request Widget’ and ‘Trip Branding and Personalization’ for Android and iOS. The company had first launched its API for third-party app developers in August 2014, letting developers list ridesharing services and display pickup times.

Housing funding: Last week, Housing raised an undisclosed amount of funding from Vineet Singh, the co-founder and CEO of Buildzar, an online portal for buying construction material. In January, it secured Rs 100 crore in funding from Softbank to drive its new strategy and growth plans. In December 2014, it raised $90 million from Softbank with participation from Falcon Edge and other unnamed investors.

Housing’s acquisitions: In 2015, Housing acqui-hired Plat and BigBHK, along with sales lifecycle management HomeBuy360 for $2 million, the Delhi-based real estate analytics portal Realty Business Intelligence for an estimated $2-4 million. In March 2015, it acquired realty-focused online community Indian Real Estate Forum (IREF) for Rs 8 crore.

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