Online video streaming platform Vuclip, which launched video on demand (VOD) service Viu in India last week, has branched into original content with the launch of Viu Originals, starting with a cricket comedy chat series called What the Duck. The show will be hosted by Vikram Sathaye and is produced and co-created by CA Media’s Fluence. The company states that the show will feature former and current cricket players like Sachin Tendulkar, Virender Sehwag, Zaheer Khan, Harbhajan Singh, Gautam Gambhir, Murali Karthik and Irfan Pathan. The show will be available only on Viu and new episodes will be launched every week at a run time of 13 minutes. Vuclip says that it fixed this format from its experience and analysis of consumer behaviour data and mobile consumption patterns of its customers for 8 years. It says that 13 minutes is…
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