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Mukesh Ambani owned Reliance Industries is planning to launch a fashion ecommerce portal called Ajio.com under its Jio brand, reports Economic Times. According to the report, Ajio was tested by a limited number of Reliance employees since December 2015, and will be opened to all employees soon. The portal is yet to go live for the public at large and there’s no word on the timeline of the launch.

The company is looking at a multi channel model, through Jio’s online and its Reliance retail network, which currently has 1,723 stores across India. The retail arm partners exclusively with companies like Diesel, Ermenegildo Zegna, Marks and Spencer, Paul & Shark, Thomas Pink, Kenneth Cole etc. AJIO has reportedly roped-in brands from US, Russia, Turkey, Singapore, and Australia, among other countries and will have a collection of curated and exclusive global and local brands, besides handpicked artisan products.

RIL’s push towards e-commerce:
– Reliance Industries stated its plans to foray into e-commerce in a 2014 annual report. It further stated that it is ‘poised to launch multi-channel shopping in the coming years’.

– In November 2014, Reliance Retail launched an e-commerce store called RelianceFreshDirect.com to delivery grocery products in some neighborhoods of Mumbai. It firstly carried out a pilot project for Reliance FreshDirect at its Reliance Corporate Park office in Navi Mumbai for a few months, where around 10,000 employees availed its facilities through the website.

Developments in the fashion e-commerce segment:
-In October 2015, Aditya Birla launched an online fashion portal called abof.com that lists clothing and accessories for men and women, both from Aditya Birla’s brands as well as curated clothing from other brands.

– In February 2015, Mahindra Group acquired baby products focused e-commerce venture Babyoye.com.

-In June 2014, textile manufacturer and retailer Arvind Ltd launched its own an e-commerce service called ‘The Arvind Store’ that sells custom-tailored, and ready-made garments.

Reliance Jio’s recent developments:
– In January this year, Reliance Communications (RCOM) and Reliance Jio entered into a strategic partnership to share spectrum to provide LTE services.  RCOM and Jio have signed agreements in spectrum allotment in 800 MHz band across 9 Circles from RCOM to Reliance Jio. The companies also agreed to share spectrum in 800 MHz band across 17 Circles.

-In June 2015, it received a provisional licence to operate as a pan-India multi-system operator (MSO). It plans to use its Fibre to the Home (FTTH) connectivity to offer a number of services, including TV, high speed internet, telephone & wireless connectivity.

– In April 2015, Reliance Jio launched a mobile messaging app with voice and video calling features called Jio Chat for Android and iOS devices. By December ’15 it opened Jio Chat to nine countries: Canada, USA, UK, UAE, South Africa, Singapore, Australia, China and India.