Mukesh Ambani owned Reliance Industries is planning to launch a fashion ecommerce portal called Ajio.com under its Jio brand, reports Economic Times. According to the report, Ajio was tested by a limited number of Reliance employees since December 2015, and will be opened to all employees soon. The portal is yet to go live for the public at large and there's no word on the timeline of the launch. The company is looking at a multi channel model, through Jio's online and its Reliance retail network, which currently has 1,723 stores across India. The retail arm partners exclusively with companies like Diesel, Ermenegildo Zegna, Marks and Spencer, Paul & Shark, Thomas Pink, Kenneth Cole etc. AJIO has reportedly roped-in brands from US, Russia, Turkey, Singapore, and Australia, among other countries and will have a collection of curated and exclusive global and local brands, besides handpicked artisan products. RIL’s push towards e-commerce: - Reliance Industries stated its plans to foray into e-commerce in a 2014 annual report. It further stated that it is 'poised to launch multi-channel shopping in the coming years'. - In November 2014, Reliance Retail launched an e-commerce store called RelianceFreshDirect.com to delivery grocery products in some neighborhoods of Mumbai. It firstly carried out a pilot project for Reliance FreshDirect at its Reliance Corporate Park office in Navi Mumbai for a few months, where around 10,000 employees availed its facilities through the website. Developments in the fashion e-commerce segment: -In October 2015, Aditya Birla launched an online fashion portal called abof.com that lists clothing and accessories for…
