Truecaller has launched an SDK called TrueSDK, that will let app developers verify users via their phone numbers and login using their Truecaller profiles. The SDK which will also enable developers to update a user's information, has launched with 12 partners including CarDekho, Quikr, OYO Rooms and ixigo. As of now the SDK is Android only and is available to registered third party apps. Truecaller mentions that the SDK will require user permission before verifying their identities. The SDK is free for developers to use. This move will help Truecaller strengthen the integrity of its data, while letting developers offer a new way of logging in to their apps. It will also increase Truecaller’s value for customers, from just a caller-ID service, to an ID useful for logging in. 100m users in India: In October last year, Truecaller reported that it had crossed over 100 million users in India. Truecaller claims to have a database of 1.7 billion numbers from the country and blocks over 120 million spam calls daily. The company planned to hit 150 million users in India by the end of 2015. Truedialer update: In September, Truecaller introduced an ‘availability’ feature on its Truedialer Android app where users could turn their availability to on and off. For this, both the users trying to call each other need to set Truedialer as their default calling app for to see these details, implying that the feature will be visible to only other Truedialer users. Truemessenger SMS app: In July,…
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