Truecaller has launched an SDK called TrueSDK, that will let app developers verify users via their phone numbers and login using their Truecaller profiles. The SDK which will also enable developers to update a user’s information, has launched with 12 partners including CarDekho, Quikr, OYO Rooms and ixigo.
As of now the SDK is Android only and is available to registered third party apps. Truecaller mentions that the SDK will require user permission before verifying their identities. The SDK is free for developers to use. This move will help Truecaller strengthen the integrity of its data, while letting developers offer a new way of logging in to their apps. It will also increase Truecaller’s value for customers, from just a caller-ID service, to an ID useful for logging in.
100m users in India: In October last year, Truecaller reported that it had crossed over 100 million users in India. Truecaller claims to have a database of 1.7 billion numbers from the country and blocks over 120 million spam calls daily. The company planned to hit 150 million users in India by the end of 2015.
Truedialer update: In September, Truecaller introduced an ‘availability’ feature on its Truedialer Android app where users could turn their availability to on and off. For this, both the users trying to call each other need to set Truedialer as their default calling app for to see these details, implying that the feature will be visible to only other Truedialer users.
Truemessenger SMS app: In July, Truecaller launched an Android messaging app called Truemessenger, which claimed to have an automated spam filter, for the Indian market. Truemessenger would essentially do what Truecaller does for phone calls: identify the sender of the SMS through its claimed 150 million wide user base, especially for contacts outside a user’s phone book.
Cyanogen partnership: In May, OS-maker Cyanogen partnered with Truecaller to make the caller ID and blocking service app as its default native dialer app. The platform would roll out this integration in future OTA updates for OnePlus One and YUREKA users, as well as integrate it in future smartphones that came preloaded with Cyanogen OS. The feature would also be integrated in upcoming versions of the OS and be available for all users across the globe.
Intex partnership: In December, Truecaller partnered with Intex to integrate Truecaller and Truedialer in its Aqua Young smartphone devices. The handsets are priced at Rs 5,090 and are available online and at offline retailers.