wordpress blog stats
Connect with us

Hi, what are you looking for?

Google says no to ad-blockers on the Play Store


Google has started blocking ad-blockers from the Play Store, reports Techcrunch. More specifically, the company will allow browsers that feature ad-blocking capabilities (like the Adblock browser), or browsers than enable this feature via extensions (like Firefox, Dolphin etc.), but will block adblocking extensions if distributed over the Play Store.

Samsung recently rolled out adblocking on its browser for Android devices that would allow third-party developers to to build apps for blocking ads. However, Adblock Fast, the top rated app for Samsung’s browser was pulled from the Play Store. Similarly, Crystal, another extension, was declined an update. In both cases Google cited that developers can’t release apps that interfere with “the devices, servers, networks, or other properties or services of any third-party including, but not limited to, Android users, Google or any mobile network operator.”

Interestingly, when Eyeo had firsts tested Adblock for mobile in 2012, Google had pulled the app from its store citing the same reason. The app is currently available as a direct download app for Android, and can disable ads across YouTube and Facebook as well. As a work around for the Play Store, the company offers an Adblock browser, which can only block ads on pages viewed using the browser.

Also read: On Ad Blockers and the impact on Media

MediaNama’s take: As we have said before, with the availability of adblocking browsers on both iOS and Android, there are large (not good) implications for publishers, given that almost all of content and apps require ads for monetisation. This is one way Google is trying to ensure that ad blocking apps cannot reach out across apps. If it allowed ad-blocking by apps on Samsung app now, it would find it hard to justify stopping these apps from starting to block ads on other apps.

Advertisement. Scroll to continue reading.

This move makes sense for the company – it reported advertising revenue of $19.08 billion this quarter. It’s also great news for developers of Android apps knowing that the company will not officially endorse ad blocking on other apps. However, it’s bad news for users that want to block ads across apps. For this, they can either sideload ad blocking apps or use routers running Linux that offer code to block ads on their network.

Also read: Yahoo blocks users from accessing their email till they turn off ad blockers

Image source: Flickr user yuichirock under CC BY-NC 2.0

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ