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Television still our core competency: Rohit Bhandari, network head Turner International India

Television channels HBO and Warner Brothers are undergoing a rebranding exercise. The channels operate under Turner Broadcasting System's Indian arm Turner International India. Rohit Bhandari, senior director and network head for English entertainment, spoke to MediaNama about the channel's plans to stick to television, censorship and the company's content strategy. Edited excerpts from the interview: On HBO sticking to television and not offering their streaming service HBO Go That's not our core competency at the end of the day. We are a broadcasting company. And  given the way Dash2 and Dash3 which have happened over the last couple of years and the fact that DTH has gained from Dash3. Taking this overall number into play, television still offers a very large base for us in India. And in terms of pure advertising point of view, that's where the revenues are at this point in time. From that perspective we are broadcast specialists and intend to be in that space. Yes, we are doing things like launching an HBO app. It's purely as means to engage our viewer, listen to them a bit more and bridge the gap between their expectation and what we deliver as a network. I'm not an expert in the Internet space. I'm not privy to how well Netflix has done in India. Whatever little bit I've heard, people don't seem too kicked about it when it comes to the entry price etc. Currently, our expertise lies purely in television content. And that too movies. (Internet streaming…

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