India ranked at number 3 in overall Google Play 2015 worldwide downloads, according to the App Annie 2015 Retrospective report. However, the country did not make it in the top 10 list of countries by revenues, whereas significantly smaller markets like Hong Kong, Taiwan and Japan made the list.
Taxi services: India had the highest growth worldwide based on the number of taxi app installs on Android. According to the report, around 28% of the users in the country have at least one major ridesharing/taxi app on their phone, with the most popular app being Ola Cabs. Developed markets such as the US and South Korea had figures of less than 10%.
For iPhone, China, Mexico and Brazil led the growth as over 20% of iPhone users in these countries used a ridesharing/taxi app. Developed countries like the US and Germany lagged in this sector with less than 10% growth on iPhones as well.
Streaming: Saavn was the top music streaming app by active users on iPhone and Android combined for 2015 in India. As expected, Spotify led in Europe, America and Australia.
Mobile commerce: In India, app installs for mobile commerce grew 260% from 2014 to 2015 as the App Annie index number of 200 went up to 520 for iOS and Android combined. The index numbers for the US, Japan and UK were significantly lower at ~420, ~100 and ~90 respectively.
Interestingly, the report mentions that while a significant portion of sales in the US, UK and Japan came from brick-and-mortar stores using online channels, the channel is virtually non-existent in India. Mobile first initiatives accounted for nearly 75% of revenues generated by retail apps in India, with the rest coming from online-only businesses.
Gaming: On average, games released in 2015 hit most of their download potential within 4 months of their release, down from ~40 months in 2012 and ~11 months in 2014. The download potential is defined as the point at which a game reaches 90% of estimated market potential (based on cumulative downloads).
From May 2014 to May 2015, time spent per active user in core games increased 50% while time spent in casual games declined. This is because of better GPUs and mobile processors, leading to more detailed 3D graphics and immersive gameplay.
– Top apps of 2015 worldwide by iOS and Android downloads were WhatsApp, Facebook Messenger, Facebook, Instagram and Clean Master respectively. Facebook overall owns four of the top ten apps, while Google owns 8th ranked YouTube and Microsoft owns Skype ranked at 7.
– Outside of games, Facebook and Google had the highest app downloads followed by Cheetah Mobile and Apple.
– Games dominated downloads on both iOS and Android, with photo and video apps ranking 2nd for iOS and tools ranking 2nd on Google Play.
Methodology: Download rankings are based on individually downloaded apps and exclude app downloads when included in bundles. Revenue rankings are based on download revenue only from individually downloaded paid apps as well as in-app purchase revenue from both individually downloaded apps and app bundles. Read the full methodology here.
Sign-in and download the report here.