wynkgames

Telecom operator Airtel has beta launched Wynk Games, which claims to host over 2,000 games across various genres. Subscription to the application is available for free for Airtel users, while other users will be required to pay Rs 29 per month as a starter price.

Note that, while the initiative is free for Airtel users, it’s not clear if the games can be downloaded without data charges by users on Airtel’s network, violating net neutrality. The app apk has to be downloaded and installed from Airtel’s website and is not available via the Play Store. On installing, users can browse through the available games, but need to pay to install any. On tapping download, Airtel prompts the user to verify their phone number, post which non Airtel users are required to pay a monthly price.

According to Airtel, games downloaded over the app will be completely free, will not display ads or even have coin purchases for real money. Essentially, the app feels like a loyalty program for Airtel users, and is a great bonus for them, while for other users the app will cost Rs 99 a month eventually. Overall, the initiative should be useful for users that like to play and try a variety of games, even if not on Airtel’s network.

Wynk services: Airtel, which launched Wynk Music in September 2014, claimed to have crossed 12 million downloads by November 2015. In August last year, it launched Wynk Movies, partnering with Eros Now the same month, to offer movie and video content from the latter’s platform. Other than Eros Now content, Wynk Movies offers movies from HOOQ, Sony LIV, Youtube and Dailymotion etc. Note that both Wynk Music and Movies are available on iOS and Android, while Wynk Games is an apk exclusively for Android. Given that not all developers bother developing games for both platforms, we expect Airtel will take a while to create a similar library for iOS, if at all.

Project leap: Last month, Airtel launched Project Leap through which it would invest Rs 60,000 crore in the next three years on network upgradation and modernization. This included a 10 point program that consisted of deploying base stations, future proofing the network, expanding mobile broadband networks and reducing its carbon footprint.