GirnarSoft, the parent company of CarDekho, Zigwheels and Gaadi, has acqui-hired Drishya360s, an augmented reality and video production startup in a cash and stock deal, for an undisclosed amount. GirnarSoft plans to build an interactive virtual reality technology and AR for CarDekho, Gaadi and BikeDekho among others. It will also use the startup’s experience to develop online and offline ad solutions.

Drishya360s will use GirnarSoft’s tech infrastructure to build for the company. It was founded by Shashanka Adiga in 2010 and Adiga will report to Rahul Yadav, GirnarSoft’s director of strategy. The startup offers photography and video production, augmented and virtual reality, web design and hosting services.

GirnarSoft said that it had recently launched ‘Feel the car’ feature on CarDekho which lets users check out the inside of the car. The company added that its properties accumulate over 33 million visits monthly, and has 22 million unique visitors.

Other developments:

– In September, CarDekho acquired Times Internet* owned auto portal Zigwheels for an undisclosed amount. The company said that the acquisition would help CarDekho to enhance its content. Zigwheels saw an estimated 8 million monthly visits, while CarDekho saw around 25 million monthly visits, including traffic to, which CarDekho acquired in September last year.

– In July, the company launched CarBay, a portal which would provide information on cars in Malaysia and Thailand. The Thai site would also have a Thai language option and offer search by model, brand, price and let users choose between preowned and new cars.

– In May, CarDekho raised an undisclosed amount of investment from HDFC Bank, a little over three months after raising Series B funding worth $50 million from Hillhouse Capital, Tybourne Capital, Sequoia and Ratan Tata. Previously, the company had also raised $15 million from Sequoia Capital for a reported 20% stake in 2013.

– The same month, CarDekho launched a new platform called TyreDekho, which would provide users with tyre-related research tools, reviews and other content. This would include tyre listings for various cars and bikes sold in India, the information on tyre brands, products, features, pricing and dealers.

– CarDekho also launched 3 websites in Hindi, Tamil and Telugu languages. Instead of using the Google translate algorithm to translate into multiple languages, the company claimed that it built a new platform to translate all the content on its English site.

– In April, CarDekho bought price comparison website BuyingIQ. BuyingIQ was quoted to run independently post the buyout with its entire team being brought on GirnarSoft’s board.

*Disclosure: Times Internet is an advertiser with MediaNama