YouTube has launched three new translation tools for content creators to help them reach non-native language speakers. This includes adding translated titles and descriptions when uploading videos, getting the community to add subtitles and buy translations for videos and captions. Adding community subtitles option is currently available to all, while the other two features are only available to select users. Buy translations: YouTube will start allowing content creators to order translations for video titles, descriptions and captions directly from the video manager. Creators can compare prices between different translators as well, although the minimum charge per language seems to be around $7. Note that creators will first need the title, description and captions of the video in their native language. This text is then translated by agencies, rather than listening to the video, interpreting, and writing it down. On completion of the translation, it is automatically published to the video and an email update is sent to the creator. YouTube mentions that it will soon let creators request translations in bulk as well as request captions in the video’s original language. Translated titles & descriptions: As the name suggests, this allows content creators to add translated titles and descriptions to all their videos. The creators themselves will be responsible for accurate translations, while Google will show the title and description to native users in the appropriate languages automatically. Community subtitles: This feature is available to all videos, although the content creator has to enable the feature. On enabling users viewing…
