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Ixigo launches search engine for budget hotels


Travel search marketplace Ixigo has launched a meta search called Super Value Hotels for curated budget hotels on its platform. Super Value Hotels has a collection of 2,500 budget hotels across 80 cities with rooms ranging from Rs 599 to Rs 2,499 and will include amenities like AC, TV, room service, breakfast and WiFi. The company will launch an app for the search soon and double the number of cities and budget hotel listings by December.

It will aggregate and compare deals across branded budget hotel aggregators like Oyo Rooms, Zo Rooms, Wudstay, Vista Rooms along with independent hotels. Super Value Hotels search will also aggregate info from Booking.com, Ginger Hotels, MakeMyTrip, Hotels.com, Goibibo and Agoda, where users will be able to compare hotel prices, ratings, reviews and amenities.

IndianBackpacker acquisition: In August, Ixigo acquired all the intellectual property of Desi Backpacking Travelers, the company that runs IndianBackpacker, for an undisclosed amount. The company added a ‘booking’ section to the IndianBackpacker website.

Rutogo acquisition: In the same month, Ixigo acquired Rutogo, an intercity cab aggregator for an undisclosed amount to help in scaling Ixigo’s cabs app by building a marketplace for intercity taxi owners and vendors.

Ixigo Cabs: Ixigo launched an Android app called ixigo Cabs which aggregated cab info from places near the users, in April. At that time, the company had said that it had tied up with major taxi aggregator apps and curated a list of reliable taxi operators in major towns, with plans to expand to intercity rides.

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Micromax investment: In June, after Indian handset manufacturer Micromax made an undisclosed investment in Ixigo, the two companies said that they would work towards building on-demand and one-click travel experiences that would be integrated into Micromax devices.

Developments in the online hotel aggregation space:

– Yesterday, Oyo Rooms ventured into food and on demand cleaning services aggregation.

– Last week, MakeMyTrip launched its own budget hotel aggregation platform called Value+

– In October, travel booking website Yatra launched two new types of accommodation options for travellers, TG Rooms and TG Stays.

– In September, online travel site Goibibo launched a new section on its website and mobile app called GoStays which aggregated unbranded budget accommodations.

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– In August, Budget hotels aggregator WudStay acquired Awesome Stays, a two year old offline budget hotel aggregator for an undisclosed amount, to expand to new markets.

– In the same month, room rental service Zo Rooms raised $30 million from existing and news investors for expanding to other cities. In October, it launched a premium service called Zo Prime.

– In the same month, tech-enabled budget hotel chain Treebo said it would be expanding its operations to Delhi, Mumbai and Jaipur. It had raised $6 million in a funding round led by Matrix Partners India and SAIF Partners in June had said that it would be using the funds expand nationwide.

Image Credit: Kenneth Lu

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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