wordpress blog stats
Connect with us

Hi, what are you looking for?

Times Group launches real estate & property channel MagicBricks NOW

magicbricks now

The Times Group has launched MagicBricks Now, a real estate and property channel named after its online real estate portal MagicBricks, reports Indiantelevision. The channel will be available on DTH and cable networks (excluding DD’s Freedish) from 1 November and is targeted at NCCS A and B viewers in the age group 25-37 and 38-50. Faye D’Souza will be the channel’s editor, and said that the channel would be multilingual.  According to the Indiantelevision report, its sponsors include Lotus Green Developer, Hiranandani and Mantri Developers. The channel is expected to break even in 4-5 years. Some of its programs include The Property Guide, The Home Buyer’s Guide, Property Hotline, The Interiors Show, The Vastu Show, Real Estate Tycoons, and The News.

MediaNama’s take (Nikhil Pahwa adds)

How should the Times Group view its properties: as per medium (print, web, TV, Radio), or as singular brands across media? The Internet brought about the unbundling of the newspaper, with segments such as news, classifieds (jobs, matrimonial, real estate and education), entertainment, sports (and even Cricket and Football, individually) being carved up into independent brands. It’s difficult for a horizontal brand which has a little of everything to compete with independent brands for whom the whole focus (similar to what happens with business units versus independent startups), for example, what happened with Naukri when it launched.

We saw some of this strategic shift from a horizontal play online (Indiatimes) when it was reorganized as Times Internet Limited, where the company decided to focus on each brand independently, possibly to raise funds for each brand separately.

Now we’re seeing that “product focus” extend to other media as well, with MagicBricks TV. From an organizational perspective, it would be interesting to see – and we don’t know if this is already the case – whether the sales arm of the newspaper business (Times Response) will also have cross-media teams for Magic Bricks, across web, print and TV. That is potentially a much trickier reorganization than rebranding, but necessary if MagicBricks wants to raise funds or list one day.

Advertisement. Scroll to continue reading.

Of course, we’re not sure if focusing on a single brand quite works out: Zigwheels, was sold to Cardekho, apparently a larger player, recently.

Image Credit: Union Minister M Venkaiah Naidu

Disclosure: Times Internet is an advertiser with MediaNama

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ