Mahindra & Mahindra has launched SmartShift, a platform that connects cargo owners with transporters. The platform lets users find transporters based on the cargo weight, size and other requirements, and negotiate and seal a deal to transport it. SmartShift’s services are available via the website, smartphone app and call centre. The app works by providing three vehicle options to cargo owners on logging in, a three wheeler, a mini truck or a pick up, each with varying weight and dimensional capacities. On selecting a vehicle, details of load, destination address, payment option etc. are required to be entered. Cargo owners are not charged a service fee for using the platform, although they have to pay for the actual transport. The company claims to use a proprietary algorithm to automatically calculate the best price to transport these goods, as well as allow cargo owners to then change the price to their preference. Interesting, registered transporters can bid either higher or lower on these prices and get the job. It's entirely up to the cargo owner which transporter to use. Cargo owners can pay for the transport either by advance payment, cash on delivery or ‘come back payment’, which lets transporters return to a convenient time and place to collect the money. Owners can book the service up to 7 days in advance, although the bidding process only begins 20 minutes before the job hour. Finally, owners can pick a system assigned transporter if they don’t want to choose, and can rate…
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