Microblogging platform Twitter has expanded to add its self service ads platform from 33 countries to over 200, it said in a blog post. It added that small and medium businesses (SMBs) could target audiences in 15 languages; claiming that it currently has 100,000 active advertisers on Twitter.
SMB Ads for Twitter launched in the US in 2013, followed by UK, Ireland and Canada, Japan, Europe and Latin America, Australia, Indonesia and Brazil, while launching for 200 countries yesterday. It says that the ads platform has helped advertisers drive website clicks or conversions, leads, app installs and re-engagements with objective-based campaigns, reports, and pricing.
SMBs can select the best ad format for their campaign, the company said, citing examples of website cards for driving traffic to the website and lead generation card for leads from tweets. It also lists options of event targeting for live Twitter engagements during the Emmys or Labor Day, along with targeting criteria like interest, keywords, usernames, devices, location and TV. It also offers analytics dashboards to track organic tweet activity, Audience Insights and other engagements from tweets and ads, along with conversion tracking.
Summary Cards update: In July, Twitter updated its summary cards on mobile (both Android and iOS) to show previews of articles within the tweet globally. With this update, mobile users on mobile would be able to see the image, title and summary of the tweet in their timelines. Twitter also claimed that this update was more visually attractive and informative and would drive traffic to the publisher’s websites.
Music discovery on Vine: Earlier this week, Twitter added a new discovery feature to its video sharing service Vine that let users explore songs in the new featured tracks section. This section also displayed the song playing on a specific Vine. The company mentioned that it would also add a Billboard Social 50 chart listing the most popular music Vines to aid music discovery. The new feature is available on both iOS and Android.
GIFs and Vine autoplay: Last month, the company rolled out ads which would automatically play videos when users were scrolling on their timelines on desktops and on Twitter for iOS. The autoplay feature was only for native videos, GIFs and Vines. Twitter said that automatically playing videos will be muted while scrolling through the timeline. Clicking on the video would play it in its entirety in the full-screen viewer with sound.
Tweets in Google results: In May, Google integrated tweets into its search results on smartphones. This would give Google broader access to tweets every minute, which Google had used to display relevant tweets when users searched for certain trending topics. This feature was running on a trial basis and not live in India at that time.
Twitter, which claimed to have over 302 million monthly active users globally as of May, had also introduced Highlights, a feature which would push rich notifications to its users to catch up on stuff relevant to its users.
Our Twitter coverage here.
Image Credit: Flickr user Scott Beale