Rediff, one of India's Internet pioneers, has launched a new messaging platform called Conversations. Rediff told MediaNama that it is still in beta phase and is part of their paid email service. The messaging service will allow real-time interaction between users on the Rediff platform. Conversations will allow users to share articles, links, images and documents and Rediff is looking at making Conversations a knowledge repository for various topics within a company. The company added that they have deployed the tool for key clients in the insurance, manufacturing, automobile and services sectors in India. In Conversations, a group of users can create and converse on a topic of their common interest. It also searches for documents, comments or users and results are displayed instantaneously. Note since the product is in beta phase, we haven't been able to access it and check the product for ourselves. But given the fact it has deployed the tool for select clients, it looks like Rediff is targeting the enterprise communications space and trying to introduce a product à la Slack. MediaNama's take It's worth noting that in 2011, Rediff had launched a micro-blogging site called ZaraBol (it's still around, by the way), which was heavily inspired from Twitter, complete with the 140 character message limit except for posts from Rediff , Sab Ko Bol. There were some additions, such as the ability to follow a buzzing topic, but it didn't seem enough and they still haven't moved to mobile which probably is why it hasn't grown as much. If Rediff is trying to get a new messaging platform off the…
