E-gifting platform Qwikcilver has tied up with Citrus Pay to enable its users to pay with the Citrus wallet in online and offline stores across categories like food, travel and entertainment. The wallet, along with Qwikcilver’s existing payment methods, will allow its users to shop across 5,000 offline and online stores via the Woohoo app. Citrus claims to have 17 million users and a merchant network of 6,000 online businesses. This partnership will also let Citrus users use the Woohoo app to pay for items across 20 categories and Woohoo’s brand offerings like Cleartrip, PVR Cinemas, Allen Solly, Van Heusen, Arrow, Shoppers Stop etc. Note that last month, Citrus, along with 39 others, did not receive an in-principle grant from the RBI for payments banks. Citrus’ Project Flight for merchants In April, Citrus Payment Solutions launched ‘Project Flight’, a product for third-party merchants, that let online shoppers complete purchases through its platform. E-tailers could embed the gateway for free on their websites or blogs, to enable payments without navigating away. Last year, Meru cabs had also tied up with Citrus Pay to release an in-app prepaid wallet to offer cashless taxi rides. Citrus currently claims brands like PVR, INOX, BookMyShow, ShopClues, Jet Airways, Indigo, TinyOwl, Grofers, Zoomcar and Airtel among others as clients. In December 2013, Citrus Pay raised $5.5 million in Series B funding from the Japanese online payments service provider econtext Asia and Netprice.com’s wholly owned subsidiary Beenos Asia with participation from existing investor Sequoia Capital. Qwikcilver’s GiftBig becomes Woohoo: In August, the e-gifting…
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