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Qwikcilver ties up with Citrus Pay to enable payment on Woohoo

gift cards

E-gifting platform Qwikcilver has tied up with Citrus Pay to enable its users to pay with the Citrus wallet in online and offline stores across categories like food, travel and entertainment. The wallet, along with Qwikcilver’s existing payment methods, will allow its users to shop across 5,000 offline and online stores via the Woohoo app.

Citrus claims to have 17 million users and a merchant network of 6,000 online businesses. This partnership will also let Citrus users use the Woohoo app to pay for items across 20 categories and Woohoo’s brand offerings like Cleartrip, PVR Cinemas, Allen Solly, Van Heusen, Arrow, Shoppers Stop etc. Note that last month, Citrus, along with 39 others, did not receive an in-principle grant from the RBI for payments banks.

Citrus’ Project Flight for merchants
In April, Citrus Payment Solutions launched ‘Project Flight’, a product for third-party merchants, that let online shoppers complete purchases through its platform. E-tailers could embed the gateway for free on their websites or blogs, to enable payments without navigating away. Last year, Meru cabs had also tied up with Citrus Pay to release an in-app prepaid wallet to offer cashless taxi rides. Citrus currently claims brands like PVR, INOX, BookMyShow, ShopClues, Jet Airways, Indigo, TinyOwl, Grofers, Zoomcar and Airtel among others as clients.

In December 2013, Citrus Pay raised $5.5 million in Series B funding from the Japanese online payments service provider econtext Asia and Netprice.com’s wholly owned subsidiary Beenos Asia with participation from existing investor Sequoia Capital.

Qwikcilver’s GiftBig becomes Woohoo: In August, the e-gifting platform Qwikcilver launched the e-gift and gift card store Woohoo.in, which it claimed would work across 400 cities and over 150 brands, online and offline. The website had basically been consolidated from and will redirect from its previous offering GiftBig, from where its users would be migrated.

At that point, the company planned to add 1,000 new brands across categories in the next year through Woohoo, users could customise plastic and e-cards for multiple occasions, which could be redeemed across online and offline stores, also using the mobile app.

Woohoo app: In April this year, after receiving a $10 million injection of funds from Amazon Asia Pacific, Accel Partners and Helion Venture Partners, Quikcilver launched a loyalty rewards points, gift card and virtual wallet app. The Woohoo app let users pay through mobile online and offline and has partners in brands like Levi’s, Cafe Coffee Day, Cleartrip, Myntra, Payback and MobiKwik among others.

RBI wallet license: Qwikcilver had secured a five-year prepaid mobile wallet license from RBI in August 2013 along with Mobikwik and Paytm. Amazon’s investment gave it access to Qwikcilver’s semi closed wallet system, which would allow them to offer customers a digital wallet service for purchases from the site.

In March, Sanjay Tambwekar joined Qwikcilver Solutions as its CTO. Qwikcilver said that Tambwekar’s experience across technology practices would help Qwikcilver to scale up their product platform suite and grow their enterprise architecture, e-commerce and m-commerce.

Image Credit: Flickr user 401(K) 2012

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