Facebook has partnered with the ad tech firm Tookitaki as its first marketing partner in India, reports netimperative. The social media giant plans to tie up with more Indian companies in other fields as marketing partners in the coming months. This initiative is a part of Facebook’s Preferred Marketing Developer program, which was rebranded to Facebook Marketing Partners earlier this year. The platform essentially ties up with partners in specific areas of expertise like ad technology, media buying, Facebook exchange, community management, content marketing, small business solutions, audience onboarding, audience data providers and campaign data measurement and insight. For businesses looking for a marketing partner, Facebook offers a matching tool to search by specialty, industry and country and enable them to contact the partner directly. As of now, Facebook claims to have hundreds of marketing partners globally. Tookitaki funding: Note that earlier this year, Tookitaki raised $1 million in a round of seed funding led by Jungle Ventures with participation from existing investors Blume Ventures and new investors Rebright Partners. The company had also raised $200,000 from Blume Ventures, India Internet Group, Harvard Angels and Centre for Innovation Incubation Entrepreneurship (CIIE) Ahmedabad in August 2013. Tookitaki currently offers data analytics services like mobile targeting, sales strategies, and inventory along with consumer behavior predictions across verticals. It also offers social targeting and ad optimization, that works by querying data points from social media networks like Facebook, Twitter, YouTube, among others to find purchasing patterns of consumers on the web. Other developments at…
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