wizrocket

Analytics platform WizRocket has raised $8 million in funding from new investor Sequoia Capital India and existing investor Accel Partners, reports Techcrunch. The startup will use the funds for launching a new API for developers and a new engagement platform.

WizRocket had previously raised $1.6 million in a round of funding from Accel Partners in July last year. The platform had also raised seed funding from Haresh Chawla, the former Network18 CTO and names Burrp co-founder and former Freecharge COO Deap Ubhi as an angel investor in the company.

WizRocket is a SaaS-based user behavior analysis & targeting tool which lets developers interact with their users across offline and online mediums. On integrating the platform’s APIs, developers can view user behaviour like the number of users that add items to cart but don’t complete the purchase, how many users acquired through an ad campaign wrote reviews, the frequency of repeat purchases etc. The platform also lets devs send automated and personalized notification to any of the user’s devices.

As for pricing, the platform is currently free for all developers to use with unlimited mobile and web analytics, unlimited users and unlimited in-app and web notifications. The only restriction placed by the platform is to limit the number of push and email messages to 100,000 users. The company offers a variable pricing plan for clients that need to send push and email messages to more than 100,000 users.

Founded by Anand Jain, Sunil Thomas and Suresh Kondamudi WizRocket currently claims to have served over 350 customers, and to have reached 20 million unique visitors per week. It’s customers include Freecharge, Pricebaba, Zovi.com and Disqus.

Other developments in analytics: There has been a growing interest in data analytics companies over the past year or so, with various analytics companies being acquired or raising funding. Some of these include:

– In May, Housing acquired the Delhi-based real estate analytics portal Realty Business Intelligence for an estimated value of $2-4 million. The acquisition would likely help Housing provide users, including real estate investors, with more data to make informed purchases.

– In November last year, information services provider Equifax India acquired the remaining 49% equity stake in NettPositive, an analytics and business intelligence solutions company. Equifax had previously acquired 51% controlling stake in the company in 2012.

– Bangalore-based data analytics company Marketelligent was acquired by US-based software developer and technology consultant Brillio for an undisclosed amount in October this year. The same month, Hong Kong and Kolkata-based analytics company iConnectiva was acquired by the mobile VAS company Altruist Technologies in an all cash deal.

– Hyderabad-based information technology company Cyient Limited had acquired a majority stake in data sciences firm Invati Insights Pvt Ltd in August last year, following which Invati was renamed to Cyient Insights.