Online cab aggregator Ola has launched a rewards-like program called ‘Ola Select’ for its frequent customers where they’ll be able to use free WiFi, no-cost upgrades, discounts and ‘exclusive benefits’ from partners Myntra, Snapdeal and Cleartrip. Ola claims that it is inviting users to the Select program based on their usage behavior and frequency, ‘among other parameters’. Ola cited that from its partnerships, it was able to deliver an on demand OnePlus 2 and a makeover from Myntra. It also said that some of Select’s features will be custom built and curated by the company. Note that Myntra had its own loyalty points program which it shut down in September last year. Its website, however, states that in order to redeem Myntra points, ‘you will have to continue shopping with us on the App’. The program was called ‘My Privilege’…
- PrivacyNama Session: Government Access to Data; October 7 October 3, 2022
- PrivacyNama Session: Privacy, Children and Access to Services; October 6 October 3, 2022
- Summary: ONDC seeks feedback on trust-building measures in latest consultation paper October 3, 2022
- RBI has the powers to regulate payment aggregators: Delhi High Court October 3, 2022
- “Security Concerns” Prevented Meta from Releasing Full Report on Impact of Hate Speech on India October 3, 2022
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