Online cab aggregator Ola has launched a rewards-like program called ‘Ola Select’ for its frequent customers where they’ll be able to use free WiFi, no-cost upgrades, discounts and ‘exclusive benefits’ from partners Myntra, Snapdeal and Cleartrip. Ola claims that it is inviting users to the Select program based on their usage behavior and frequency, ‘among other parameters’. Ola cited that from its partnerships, it was able to deliver an on demand OnePlus 2 and a makeover from Myntra. It also said that some of Select’s features will be custom built and curated by the company. Note that Myntra had its own loyalty points program which it shut down in September last year. Its website, however, states that in order to redeem Myntra points, ‘you will have to continue shopping with us on the App’. The program was called ‘My Privilege’ and was launched in November 2013. Snapdeal does not seem to currently have an offering like that but we’re written to them asking for details and will update the story once we hear from them. It does, seem to have something called the Snapdeal cash, redeemable only on Snapdeal. Cleartrip has its own loyalty program called Cleartrip Select where Cleartrip users get offers, deals, weekend getaway offers and sometimes cashbacks. Ola goes app only Last month, the online cab aggregator stated that it was going app only from this month across its 100 cities of operation. Ola used to let users book cabs by calling 3355-3355 before this move, which…
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