Mumbai-based online casual gaming company Games2win has partnered with messaging platform LINE to offer relevant games to its Indian consumer base. The two companies have released a cricket game called Power Cricket T20 League 2015. With LINE’s integration, users get a chance to buy free power-ups for doing certain actions in the on LINE’s gaming platform.
LINE introduced its games section to Indian users in October 2014. One can tap on any game of their preference to download it from Google Play store and start playing it. There is also a social element to it, wherein the app indicates the games being played by their friends. In 2013, LINE had also introduced a service called LINE free coins on Android, through which the company was incentivizing users to download specific games in return for virtual coins.
LINE will have competition in the games category as its competitors Viber and Facebook’s Messenger applications have evolved as platforms and offer a number of games too. Earlier in June, Messenger got its first game available in its apps category.
In October 2014, LINE had claimed 30 million registered users in India. The company hasn’t disclosed the number of active users it has, but, as of October 9th 2014, 170 million of its 560 million global users were active. That’s approximately 30.35% of its base.
Games2win funding: In March 2013, Games2win raised $2 million (Rs 10 crore) series C investment from Clearstone Venture Partners USA. At that time company said that it plans to use the funds raised to acquire games and build its International team. Prior to this, Nirvana Venture Advisors had acquired 10% in Games2Win from early investors Nexus India, ICICI Ventures and from a few senior Company employees in March 2012.
In March 2011, the company had raised $6 million from investors Clearstone Venture Partners and Silicon Valley Bank. Prior to that, it had raised an undisclosed amount of funding from the same set of investors.