Online fitness services provider HealthifyMe has raised an undisclosed amount in its second round of funding from various angel investors including, Gopal Srinivasan (TVS Capital), Sashi Reddi (AppLabs), Amit Gupta (InMobi), Pallav Nadhani (FusionCharts) and Dr Roopa Nath. The company had raised an undisclosed sum in its first round of funding from Micromax just last month.
HealthifyMe will use the funds for establishing its global headquarters in Singapore, making it easier for the company to expand internationally, as well as to hire over 1,000 nutritionists and fitness trainers. The company mentions that it will also introduce low cost plans which include in-app real time access to nutritionists, trainers or yoga instructors, as well as access to diet plans, workout plans and the online support community.
The platform currently offers a single app (Android and iOS) that helps customers keep track of their diet and workout progress, and provides them with trainers to create exercise plans and custom diet plans. However, HealthifyMe itself does not provide a fitness tracker, and instead suggests the user to get a wearable such as the Rist or YUfit band. The company also claims to have the largest Indian food database and a calorie counter for regional and local foods, which lets users track calories consumed for all kinds of Indian foods.
As for the pricing, HealthifyMe’s services cost Rs 1,800 for two months for access to 1 expert and 1 telephonic consultation a month, Rs 4,000 for six months for access to 2 experts and 2 telephonic consultations a month, Rs 6,500 for for six months with access to all experts and 3 telephonic consultations a month and Rs 10,000 for a 1 year plan with access to all experts and unlimited telephonic consultations. All programs let users carry out unlimited chats with their trainer, with the last two plans providing users with a RIST pedometer as well. Note that users can use the app for free if they do not need a trainer or customized fitness/diet plans.
Other than this, HealthifyMe claims to be used in clinical settings in various hospitals including Apollo and Medanta in Delhi and the Manipal Hospital in Bangalore.
Competition: Not many startups currently compete in the Indian fitness market. Whilst there are many fitness bands and apps available, very few of them involve real live coaches. The most popular such service is probably GOQii, which also offers users coaches to choose from when buying its fitness trackers. GOQii’s and HealthifyMe’s prices are also quite comparable as GOQii offers subscription plans for 3 months, 6 months or 1 year, at Rs 3,999, Rs 6,999 or Rs 11,999 respectively, along with a free wearable band.
Mumbai-based Manna Healthcare Pvt Ltd owned weight-loss app ObiNo, which raised funding in October, also provides users with weight loss coaching through real-life coaches and tools like the eDiet plan generator and Indian meal recommendation engine. The platform works on a freemium basis, and offers paid packages that cost Rs 299 to Rs 1500 per month.