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AskMe acqui-hires grocery marketplace Bestatlowest

Indian Internet-based companies' sudden obsession with online grocery stores shows no sign of letting up: Local search listing platform AskMe* has acquired online grocery marketplace Bestatlowest.com for and undisclosed amount, reports Livemint. Following the acquisition, Bestatlowest is expected to be merged with AskMe. Bestatlowest's co-founders Ankit Jain and Amit Nigam, as well as the company's 25 member team, are also expected to become a part of AskMe. Apparently, Bestatlowest.com will be merged into a new site called AskMeGroceries.com, which will be launched later this year. At the time of writing this article, the Bestatlowest.com site is still accessible, however currently they aren't accepting orders for groceries and non-FMCG products like mobiles & tablets, mobile accessories, and beauty & personal care among others. The website informs that the store is being updated and will resume services on May 22, 2015. Prior to the acquisition, Bestatlowest was operational in Delhi, Uttar Pradesh (Agra, Ghaziabad, Greater Noida, Lucknow and Noida) and Haryana (Faridabad, Gurgaon and Rohtak). Bestatlowest has tie-ups with retailers and supermarkets to acquire groceries and other products, which it then delivers to consumers within 4-6 hours in Delhi-NCR. Online grocery segment in India - Godrej Group’s premium food products retailer Nature’s Basket had acquired Mumbai-based online grocery store Ekstop.com, in February this year, and later integrated it into Nature’s Basket’s online store. - In April, hyperlocal online grocery retailer Grofers acquired mobile grocery startup My Green Box. Similar to the AskMe acquisition, My Green Box’s 15 member team joined Grofers and MyGreen Box founder Varun Khurana…

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