Gurgaon-based hyperlocal grocery service PepperTap has raised Series A funding worth $10 million from SAIF Partners and Sequoia Capital, reports TechCrunch. The funding will be used towards expansion to more cities including Bangalore, Pune, Mumbai and Hyderabad by the end of this year. Total funding worth $11.2 million so far It had just raised seed funding worth $1.2 million from Sequoia in February, which was to be used towards expanding across Delhi NCR, scaling operations, adding over 100 employees, product development and creating online and offline brand visibility. Focus on grocery delivery, not other verticals With 15,000 stock keeping units (SKUs), PepperTap claims to deliver within two hours of the order. Since it does not own any inventory of its own, the company creates online catalogs for physical retailers and trains delivery personnel to deliver via bikes or cycles. The TechCrunch report adds that PepperTap intends to focus on grocery delivery instead of expanding its categories into other verticals. Free delivery for users, offline retailers pay commission per transaction Less than 6 months old, PepperTap was started by Milind Sharma and Navneet Singh in november 2014. It allows a user to buy grocery, fruits & vegetables through the company’s app on Android and iOS. The company offers free delivery on orders above Rs 25 and charges Rs 50 for orders below Rs 250. Right now, it offers only cash-on-delivery as the payment mode but plans to add online, credit and debit card payments. PepperTap excludes delivery charges from its users…
