Mumbai based First Quadrant Solutions has released a loyalty app called Sqy! Rewards (pronounced sky) which lets users keep track of and avail their reward points across certain retailers, brands, outlets and restaurants. Started by Ashwin Meshram and Sunpreet, the company has secured seed funding from undisclosed angel investors. Meshram told Medianama that the company has 30 partners and is solely focused on Mumbai currently but plans to expand to Delhi and Bangalore in the next 6 months. It also has plans of integrating payment into the app. Geofencing triggers when consumer close to shop The 4 month old startup uses video notifications to notify users about offers. It also uses “geo-fencing” triggers, a feature which uses GPS or RFID to define geographical boundaries. Basically, when a customer is within a certain radius of a merchant, the latter will be able to send them notifications about deals or promotions in the shop. For consumers The company says that the app helps the user keep track of their loyalty points in one place instead of carrying multiple loyalty cards or apps. The reward points can be checked real time, even if the user is not present at the outlet. The app also pushes notifications of the latest offers from their partners, lets the user provide feedback and recommendations to the merchants and share their visit to the stores on social media. For merchants For merchants, it runs the customer loyalty program on their behalf without them having to invest in magnetic…
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