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Mydala partners Airtel to offer deals through its mobile app

Coupon and discount marketing platform mydala has partnered with Airtel to provide deals and offers to its subscribers when recharging their accounts using the ‘My Airtel’ mobile app. The partnership will provide Airtel subscribers with deals and offers in categories including beauty and wellness, food, shopping and entertainment among others. Coupons for popular brands like PVR Cinemas, Flipkart, Amazon, eBay, Myntra, Pantaloons will also be made available to users. Note that mydala had entered into a partnership with Aircel to launch ‘Aircel Joys’ in February last year. Through this deal, it claimed to offer up to 90% discount on various products exclusively for Aircel customers. It also has similar tie-ups with other telcos like Vodafone, Idea Cellular and Tata Docomo. In May 2013, Info Edge CFO Ambarish Raghuvanshi had said that these telco partnerships accounted for a significant revenue growth in the company. As of April 2013, mydala claimed to have 6 million users on Vodafone alone. Currently, mydala claims to have 4 million transacting customers monthly, with over 6.6 million transactions per month. It also claims to have 50 million unique visitors, 25 million registered users and 4 million transacting customers per month, with 80% of its revenues coming from the mobile platform. MyDala offers coupons across various categories like restaurants, health & beauty and travel. It also has a product section through which it offers product deals across various categories like electronics, books, mobile phones, lifestyle, apparel, and appliances among others. In September last year, the company had…

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