After hash tag banking on Twitter with Kotak Mahindra Bank and ICICI Bank, Twitter now wants to provide flight information with its tie up with Jet Airways. The airline will now provide information to users about their flight status and also give them low fares between cities with #JetInstant. Jet Airways is using Twitter application programmers interface (APIs) to integrate flight information on to the site.
It’s also worth noting that Google earlier last month introduced a new feature which allows users search, compare and book flights via the search engine on desktops, mobiles and tablets. As of now, the tech giant partners Goibibo.com to offer bookings over flight search.
How it works
You need to follow Jet Airways’ official Twitter handle @jetairways and use the hash tag #JetInstant and tweet to the handle to get information which looks something like this:
Twitter’s bid to increase user base
Twitter has been trying hard to grow its user base and please its Wall Street investors and has been coming out with new innovations to use the platform. Apart from banking applications mentioned above, we look at some of Twitter’s other initiatives to grow its user base:
– Twitter is offering Reliance subscribers free access to its platform during the ongoing ICC Cricket World Cup 2015. While this looks like a promotional offer and is most likely for a limited period of time, it’s still a worrying development in the latest net neutrality violations in India.
– Twitter earlier last month announced that it is introducing ads outside its own platform, which could be the start of a bigger advertising network. On its blog, the company said that it would be partnering with news application Flipboard and Yahoo Japan to syndicate its promoted tweets to allow advertisers to reach people who are not on Twitter itself.
– Following its acquisition of Bangalore-based ZipDial, Twitter has confirmed that it will be opening an R&D facility in India. Prior to the deal, Twitter and ZipDial had developed a platform where users could get could receive tweets from a Twitter account via SMS by dialing a phone number. Jaitly added that similar approaches would be now developed to provide a “taste” of Twitter to those with limited internet access and tempting them to download their app.
– Twitter also introduced group ‘Direct Messages’ to its platform and introduced features to capture, edit and share videos via its mobile app.