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Five-year-old social media follower management startup Crowdfire (previously known as JustUnfollow) has raised Series A funding of $2.5 million from Kalaari Capital. Available across the web, iOS and on Android, Crowdfire claims to have 10 million users and is used to track and grow one’s followers on social media, specifically Twitter and Instagram.

It was founded by Nischal Shetty, who also founded Twi5 which let users search for Twitter apps. Owned by Codigami, Crowdfire helps users of Twitter and Instagram identify their “unfollowers”, spam followers, inactive users, find Twitter users nearby and schedule posts for Instagram (through the TakeOff app) among other features. Along with letting the users send automated DMs, it also allows its users to whitelist and blacklist certain users.

Web for marketers, apps for individuals

Having bootstrapped for 5 years with 35 employees as of February 2015, Crowdfire calls itself a “holistic friend management platform” and claims to have over 350,000 active users every day and 3 million active users monthly. They also claim that over 75% of their daily signups are through mobile, adding that businesses and agencies use the web interface while individuals prefer handheld devices.

Paid packages

The web/app interface lets you buy packages named Pluto, Earth, Neptune and Jupiter which cost $9.99, $19.99, $59.99 and $199.99 per month respectively. These premium accounts allow multiple users to use the same account.

In late 2013, JustUnfollow acquired blog migration tool JustMigrate and social discovery app 3Crumbs, both developed by Borget Solutions. Codigami backs the mobile resume builder app Super.

Competition:
– Tushar Mahajan founded the Unfollowers app in 2011 after someone unfollowed him.
– Other free and international players include Hootsuite, Tweetdeck and Buffer