E-commerce player Snapdeal, in a bid to strengthen its supply chain infrastructure, has picked up a minority stake in logistics firm GoJavas, the company confirmed to MediaNama. Snapdeal however did not reveal the size of the investment. A FirstPost report also said that Snapdeal is looking to invest$150-200 million in the logistics space over the next year as it is looking to complete deliveries within four hours. "We believe that supply chain is the back bone of ecommerce and for ecommerce companies to be successful it is important to develop this ecosystem. We have thus, entered into a strategic partnership with GoJavas to strengthen our supply chain infrastructure for the future. This is a minority investment by Snapdeal," the company replied in an email. Snapdeal's investment in logistics comes at a time when its main competitors are also strengthening their supply chains. Flipkart already has its own logistics arm eKart Logistics to other operators in February last year. The same month, JustDial announced integrating logistics services that would offer its merchants the ability to deliver products purchased via its marketplace. In April last year Amazon India had started working with kirana stores in Bangalore for in-store pick up of products ordered from its website. The company had launched its third-party logistics service in India in November 2013. It is also interesting to note that Snapdeal had launched a fulfillment service for sellers listing their products on its platform called SafeShip, in June 2013. There's also Infibeam which launched a SaaS-based logistics services aggregation platform called ShipDroid, which will help…
