Twitter has introduced hashtags in 13 Indian languages, including Hindi, Kannada, Marathi, Sanskrit, Nepali, Bengali, Assamese, Punjabi, Gujarati, Oriya, Tamil, Telugu and Malayalam.
— BCCI (@BCCI) February 15, 2015
It was first noticed after India’s match against Pakistan last week, when #जयहिन्द (#JaiHind) became the first Hindi word to trend on Twitter. Apparently, another Hindi hashtag #हरहरमहादेव (#HarHar Mahadev) and a Tamil hashtag #தமிழ்வாழ்க (#LongLiveTamil) also trended last week.
Last month, Twitter had also introduced Hindi and Urdu translations for tweets through Microsoft’s Bing Translator. It’s worth noting that Twitter mentioned that the results will “vary and often fall below the accuracy and fluency of translations provided by a professional translator.” So, why didn’t they tie-up with Google instead?
Earlier this month, Twitter had introduced a ICC Cricket World Cup 2015 focused timeline as a source of cricket related Tweets, commentary, photos, videos and Vines, similar to what it had introduced for the FIFA World Cup last year. The timeline is available on Twitter’s iPhone and Android apps, as well as on desktop and mobile web browsers. The timeline also displays links for upcoming matches which redirects users to the timeline for that specific match.
During the company’s Q4 2014 earnings conference call, CEO Dick Costolo had mentioned that Twitter is working with Bangalore-based mobile marketing & analytics platform ZipDial, which it recently acquired, to offer users content related to the ICC Cricket World Cup. Costolo mentioned that users with feature phones or smartphones and even those that don’t have Twitter accounts will be able to access this content. However, he didn’t reveal any further details.