India's largest direct to home television services operator Dish TV added 0.41 million net subscribers for the quarter ended December 31, 2014, an improvement over the 0.38 million additions in the previous quarter and 0.22 million net additions in the same quarter last year. Highlights - Average Revenue Per User: The average revenue per user (ARPU) for Dish TV increased to Rs 177 from Rs 172 in the previous quarter and from Rs 166 in the same quarter last year. - The subscription revenues for the quarter were at Rs 655.4 crore, up 17.4 % year-on-year (YoY). On a sequential basis, it grew by 6.26% from Rs 616.8 crore last quarter. - Churn remained flat sequentially at 0.7% for the quarter. - Zing Telugu: During the quarter, Dish TV extended (pdf) its sub-brand Zing to Tamil Nadu, after expanding to Andhra Pradesh and Telangana in the preceding quarter. Zing focuses on vernacular content and caters to the Phase 3 & 4 digitization markets. It was launched earlier this year and is also available across Odisha, West Bengal, Tripura, parts of Assam and most parts of Maharashtra. - During the quarter, Dish TV expanded to Sri Lanka. Re-evaluating possibilities of domestic STB production: He added that the company is also now re-evaluating possibilities for domestic manufacturing of Set Top Boxes (STB), following the prime minister's ‘Make in India’ campaign and hopes that there is an improvement in the hardware economics of locally sourced STBs. He also hopes that the taxation structure is modified to benefit local production. ARPU's expected to rise Dish TV DM Jawahar Goel said, "Though we have been…
