Last week, Harsh Sabale, the founder and CEO of Ogle, a recently-started video streaming company backed by Pritish Nandy Communications, wrote an email that he, in his own words "had hoped I wouldn't have to write ever in the life of Ogle." Ogle, which was only available for beta users and a few who signed up during short limited registration periods, is currently shut for "at least two weeks", and is giving its users free merchandise, credit time twice the services downtime, and a refund if they want it, before the service comes back up. Here's how it came to this: Earlier in December, Ogle found that of its 75 early adopter users, those 4 who were on Airtel* Broadband were facing issues with accessing content. Multiple users facing issues with accessing Ogle through Airtel Broadband across India. Coincidence or arm twisting? #FreeMyInternet — Ogle (@OgleIndia) December 3, 2014 Ogle apparently rebooted their services, to "get around the ISPs blocking us", "Added another cluster and some bad ass network virtualisers", and told users that: We're making a few changes to our server configs to fight ISPs throttling us and keep your experience top notch. 1/n — Ogle (@OgleIndia) December 6, 2014 Trying our best to ensure that at any time there is redundancy and your ISP cannot completely block your viewing. Cheers! 3/3 — Ogle (@OgleIndia) December 6, 2014 In the email sent a couple of weeks later (read it here), Sabale told customers that Unfortunately, doing business in India as a startup in an industry controlled by "giants", is…
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