Online licensed apparel merchandise store VoxPop Clothing has secured $1 million investment from existing investor Blume Ventures and a few other strategic investors. The company had earlier raised $400,000 seed funding from Blume Ventures in June 2013, which was officially announced in November 2013.
The funds will be utilized to expand to product categories in higher margin products, hiring and brand partnerships. The company will also invest a part of the funds in it’s recently launched crowd-funding platform for designers and independent brands develop and sell customized apparel to their fans or group, to build a network around it.
Founded by Siddharth Taparia and launched in 2013, VoxPopClothing develops quirky t-shirts in partnership with international and domestic entertainment, sports and other brands, including Disney, Marvel, Batman, Superman, and Game of Thrones among others. Earlier this month, the company had also tied-up with ISL team Mumbai City Football Club to launch an exclusive range of t-shirts for their fans.
VoxPop competes with sites such as WhiteKalia, ThinkGeek and Planet Superheroes that sell only superhero and pop-culture merchandise. Major e-commerce players like Flipkart, Jabong and eBay also sell similar t-shirts. It’s worth noting that VoxPop Clothing previously sold their t-shirts via Flipkart, Jabong, eBay and Snapdeal however the company seems to stopped this now.
Blume Venture investments: Earlier this year, Blume Ventures had announced new syndicate investments in app development and marketing company Snaplion, online network of blood donors Social Blood, and e-commerce enabler and marketing company Snapbizz, in its quarterly report. It also disclosed additional investment in its portfolio company Greytip, a cloud-based HR and payroll management solutions provider.