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MakeMyTrip launches Hindi app; Plans to add 4 more languages

makemytripOnline travel agent MakeMyTrip has apparently launched its Hindi app, and plans to add support for 4 more Indian languages including Gujarati, Tamil, Telugu, and Malayalam in the first half of next year, reports the Economic Times.

Interestingly though, we could not find any Hindi app on the Google Play store, neither has the current app been updated to include Hindi. Similarly, the app available on iTunes does not mention the inclusion of vernacular languages. Meanwhile, Blackberry and Windows phone apps haven’t seen any updates in over a year. While the Nokia Ovi store tells us the app isn’t available for our country, possibly because it’s being migrated to the Opera app store.

The report mentions that MakeMyTrip has been witnessing an increasing amount of traffic coming from tier II and tier III cities on mobile, which prompted it to launch a Hindi app. Currently, its Android and iOS apps feature flight, hotel and bus bookings, trip manager, flight status checker and various mobile exclusive deals.

Indic language support: Digital entertainment platform Hungama.com had updated its Android app with multilingual transliteration last week. The app is now available in Hindi, Telugu, Tamil and Punjabi. Pune-based application language management company LinguaNext had also announced the availability of the Quikr and Yepme mobile apps in Hindi through its ‘Linguify.Mobile’ platform, in August this year.

Similarly, Mumbai-based mobile app development company MoFirst, which had launched its first self-branded Android smartphone Firstouch with support for Gujarati in June this year, had also added a dedicated Gujarati app store to the phone. Last year, instant messaging app Plustxt had also updated its Android app to allow users to post to Facebook, Twitter and Google+ in various Indic languages supported by the app.

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Also read: Should the Indian government mandate Indic languages for mobile handsets?

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