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Jabong net revenues up almost 3X to Rs 324.7 Cr in H1 2014

Rocket Internet-backed online fashion store Jabong has reported net revenues of Rs 324.7 crore for the six month ended June 30, 2014 (H1 2014), registering an almost three-fold increase from Rs 113.3 crore revenues in the corresponding period last year. The operational loss also increased to Rs 163 crore for H1 2014, up 22.2% from Rs 133.4 crore in H1 2013 while the gross loss (net revenues minus sales cost) shot up to Rs 56.8 crore for H1 2014 from Rs 15.6 crore in H1 2013. The gross margin dipped to negative 17.5% for H1 2014 from negative 13.7% in H1 2013. Jabong mentions that this is due to the company's continued investment in its topline growth "following market pressure of higher discounts." Total orders: Jabong shipped 3.2 million orders during H1 2014, more than doubling from 1.18 million orders shipped during H1 2013. Note…

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