wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

“E-Commerce allows us to launch products across the country on Day 1” – Lenovo’s Sudhin Mathur

E-commerce channel allows Lenovo India to launch its products across the country on Day 1, Sudhin Mathur, Director (Smartphones), Lenovo India told Medianama at the launch of its latest mid-range Android smartphone Lenovo Vibe X2. The phone is a Flipkart exclusive and is priced at Rs 19,999. Mathur said that if they had gone offline, maybe consumers in Delhi, Mumbai and Bangalore would've been able to purchase the device but as they go towards tier-2, tier-3 and tier-4 towns, it takes time for a product to physically reach out to a retail outlet. He added that online platforms also allow companies to reach out to a very targeted audience which is already net savvy and understand what they want to buy. Besides this, e-commerce platforms allow users to actually compare products based on what's being offered at what prices due to their neutral nature and take an instant decision. "In an retail outlet, I think you can get swayed by the retailer’s preferences". However, online platforms does come with a disadvantage of lack of touch & feel. On Lenovo's consumer advisory: Interestingly, it's worth noting that Lenovo had issued a consumer advisory against e-commerce sites like Snapdeal and Amazon India earlier this year. Mathur said that the "advisory was never to say don't buy, but to alert consumers to check the authenticity of the product they are buying from these sites". He also added that this "doesn’t mean people who are genuinely purchasing from a genuine purchaser, the warranty will not be honoured. We have tracking of IMEI numbers and other mechanisms by which we can track products." Elaborating…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

News

RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.

News

Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...

News

The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...

News

Jio is engaging in many of the above practices that CCI has forbidden Google from engaging in.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ