Restaurant search and discovery service Zomato has finally entered the North American market by launching in Toronto. The company claims that it currently provides information for over 11,000 restaurants in the Greater Toronto Area and plans to expand to other cities in Canada including Vancouver, Montreal, Ottawa, and Calgary over the next few months. Zomato founder & CEO Deepinder Goyal mentions that they have earmarked $10 million for expansion in Canada. Canada is a critical market for Zomato because it will be competing against its biggest competitor Yelp in a market where the latter is already dominant. Earlier this year, Yelp also turned profitable for the first time. This could also act as a testing ground for Zomato before making a foray into the United States. Global expansion Zomato has been on an expansion mode for the past year or so, particularly in Central and Eastern Europe. Last month, Zomato had acquired…
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