wordpress blog stats
Connect with us

Hi, what are you looking for?

, , , ,

BBC Hindi news updates now available on LINE

BBC Hindi LINE

LINE users can now add or subscribe to BBC Hindi’s news services and receive text, videos, graphics and audio news bulletins. Prior to this, BBC News offered content from its English account on LINE. The Japanese mobile messaging app recently claimed to have 30 million registered users in India, though it didn’t disclose the number of active users in the country.

Earlier this month, BBC Global News’ controller of digital and technology, James Montgomery told Business Standard that BBC Hindi website generated 4.1 million unique views in Q3 2014. He also mentioned that currently 4% of the traffic on BBC.com comes from India, making India the fourth in terms of countries accessing the website.

BBC Hindi LINE

Content distribution experiments: During the 2014 Lok Sabha elections, BBC News had also experimented with providing news updates through instant messaging apps by pushing out audio bulletins and other updates related to the Indian elections via WhatsApp, WeChat and BBM. BBC News witnessed better engagement on WhatsApp, in comparison to the other two chat apps, because BBC’s approach on WhatsApp was more personalized.

Last year, BBC World Service had launched a BBC Hindi app for Android. At the time, BBC Hindi editor Nidheesh Tyagi had told Medianama that mobile had been contributing to one-third of the total direct traffic to the BBC Hindi site.

Advertisement. Scroll to continue reading.

Social Media-only news service: In August 2014, BBC had launched a social media-only news service for Thailand. This was after the Royal Thai Armed Forces staged a military coup in May 2014, following which International channels including BBC World News TV had been temporarily taken off air.

BBC had also tied-up with mobile VAS provider IMImobile to improve its audience engagement process across mobile and social channels, July this year.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Find out how people’s health data is understood to have value and who can benefit from that value.

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ