Twitter India has appointed former head of digital marketing and eCommerce at MTS India Anupam Dikhit, as its Industry Manager for the country. At Twitter, Dikhit will be responsible for supporting the company’s Indian advertising campaigns and working with marketers to increase their customer engagement on its platform.
Dikhit previously worked on the MTS Internet Baby campaign, which currently claims to be the most viewed brand commercial on YouTube. He also worked as the senior manager of sales and marketing at Blyk, manager of business development and content services at Affle, as the national lead of strategy and planning at Webchutney. He has accumulated 8 years of experience in the digital marketing field. Previously, he had also taken a shot at entrepreneurship and was the founder and director of EveryMedia.
Note: Twitter gets the name wrong.
This year in January, Twitter India had appointed Raheel Khursheed as head of news, politics and government. His role is to provide front-line technical support to journalists, politicians and governmental agencies.
Twitter started focusing on its presence in India since it appointed Rishi Jaitly as Director for the Indian market in November 2012. Last year Twitter further expanded its team in India and hired Aneesh Surender Madani to handle Sports Partnerships and Pratiksha Rao as Associate Partnerships Manager. Twitter India had also hired Aircel’s Head of Data Arvinder Gujral as its Head of Mobile Business Development for India and South East Asia.