Online classifieds company Quikr has appointed Vineet Sehgal as its chief marketing officer. He will be responsible for marketing strategies in areas including partnerships, performance marketing and brand building at his new position.
Previously, Sehgal worked at Nokia, where he headed its programs and planning portfolio, founded the Nokia Money startup team and also led some of the large-scale mobile launches for the company. Starting his career in consumer marketing with Nestle, Sehgal has also worked at Accenture, Cadburys and HSBC etc. Currently, he has over 18 years of experience in business strategy and marketing in various industries like FMCG, telecom, management consulting and banking.
Quikr recently raised a $60 million investment in a round led by Tiger Global with participation from several existing investors. The company had said it would use the investment for product development and further expansion of its mobile business. It had also raised $90 million in investment in a round led by Kinnevik in March this year. As of now, the company has raised a total of $300 million in funding, including a $32 million round from eBay Inc, Warburg Pincus and others in May 2012, $8 million from Nokia Growth Partners, eBay Inc and Norwest Venture Partners (NVP) in May 2011 and $6 million from NVP, Matrix partners India, Omidyar Network and eBay Inc in March 2010.
Quikr allows individuals and small businesses sell, buy, rent or find products and services across various categories like electronics, bikes, real estate, services, jobs, education and entertainment on its platform and currently claims to have more than 30 million unique users and presence in 940 cities in India.
– Recently, it extended its partnership with Junglee, a subsidiary of Amazon, to integrate product listings from Quikr on Junglee’s individual product pages and category pages. It had first partnered with the company to display second hand products from its platform on Junglee.
– The company had also partnered with Idea Cellular and Opera Software to launch a sponsored Web Pass in India. Subscribers would have to watch a small advertisement at the start, following which they would receive free usage for the rest of the session.