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MyDala launches grocery vertical; To offer coupons for grocery items from local stores

Discount coupon website Mydala.com launched a new grocery vertical for its website and mobile app. The website claims the service will allow shoppers to view offers on grocery items from local kirana stores. The new grocery vertical introduces several new coupons in the categories of Personal Care which includes soaps, conditioners, deodorants etc., Household which includes items like oil, tea, jams etc., and Eatables which lists assorted soups, chips, yogurt etc. The vertical also lists an ‘Offers’ category, which the company claims will list offers on products from various stores and on different credit cards. Currently, the website lists a single offer in the category, a Rs 500 discount on ayurvedic products from Greenngood. Mydala claims users can also get updates on offers directly from the company, which are not listed by supermarkets. The company currently has tie-ups with brands like P&G, Hindustan Unilever, Sahara Q Shop, Wipro, Zydus Wellness, Nivea, Danone etc. Interestingly, the company did not mention how many local kirana stores it has on board and in which cities, as of now, it only seems to have some of the larger supermarkets on board. It claims the launch of its grocery vertical saw 500k unique visitors and 100,000 grocery coupons used. Competition: Other players in the coupons category include Yebhi, which turned into an online products aggregator and couponing site earlier this month, PayuPaisa which had launched an automated all-in-one payment solution targeting e-commerce marketplaces in October last year and Freecharge which had acquired stealth mode startup Preburn last…

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