Vikram Mehra, Chief Commercial Officer at DTH provider Tata Sky has been appointed Managing Director of music label Saregama India. Mehra will join the company by end of October 2014 and fills the void left by the departure of Surya Mantha, who was previously with Omidiyar Networks. As per his LinkedIn profile, Mehra was with Tata Sky for around ten and a half years, joining the company in April 2004. At the company, he was responsible for "Subscription Revenue Management, Churn Management, Brand Marketing, New Product Devt, Customer Analytics, Interactive Service Operations, Consumer Research and PR". Prior to joining Tata Sky, he was with News Corp owned STAR TV as Vice President, before which he was with the Tata group for around seven years. Mehra has the unenviable task of transforming an old-world music label into a digital business, and more…
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