Location based services and maps company MapmyIndia has launched a new 7-inch Android device called Buzz that has been positioned as a rear seat entertainment device for car passengers.

MapmyIndia Buzz

MapmyIndia mentions that the device runs on Android 4.2 and features a customizable interface providing various location-based information to passengers. This includes weather alerts, place recommendations, current location, news alerts, speed alerts and points of interests like ATM, petrol pumps, restaurants, hotels and chemists among others.

It comes preloaded with MapmyIndia’s voice navigation maps (NaviMaps) and its social location apps like Locate (people locator app), Explore (local search app) and ReachMe (location sharing app). However, what’s interesting is the device will also apparently provide access to Google Play Store, enabling users to download third party Android apps, books and movies.

On the connectivity front, Buzz will have WiFi, an external 3G dongle slot, a micro SD card slot that supports up to 32GB, GPS, Micro USB slot and a 3.5 mm headset jack among others. It will also feature a 0.3 megapixel front camera.

Priced at Rs 17,990, Buzz will be available across car showrooms & car accessory outlets in cites like Delhi NCR, Chandigarh, Lucknow, Kanpur, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata and MapmyIndia’s online store.

Other developments

In February this year, MapmyIndia had launched a device called Smart Mirror that combines a standard rear view mirror with a touch screen GPS navigator to offer assisted driving experience to users. The company had then introduced a new vehicle safety solution with house-level data called Rover in April this year.

In November last year, MapmyIndia had launched MapmyIndia Connect that lets anyone mirror their smartphone or tablet screen (Android and iOS) screen on to a TV or a screen in a car.

In May 2013, it inked an exclusive partnership with Tata Motors to offer in-dash GPS navigation system on the Tata Vista D90 and had tied up with a series of car makers like BMW, Jaguar-Land Rover, Mercedes, Toyota, Honda and others to integrates its GPS solutions on a range of car models in November 2012.

Also read:

MapmyIndia ties up with Snap Cab for Locate; Why not power SOS feature for cab services?
MapMyIndia brings in predictive search & improved coverage with v9.0 maps
MapmyIndia Revamps Online Maps: Richer Data, Flatter UI, Explore & New Widgets