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BuzzFeed launches its Indian edition

BuzzFeed Logo

A fortnight after raising $50 million investment from Andreessen Horowitz, social news and entertainment site BuzzFeed seems to have launched its Indian edition. This is the sixth International edition for BuzzFeed which already offers dedicated editions for UK, Australia, Brazil, Spain and France.

The company had earlier stated plans to launch an Indian edition and open an office in Mumbai in May this year. That being said, it’s worth noting that BuzzFeed has been publishing articles on Indian general interest topics for quite some time now, although it had picked up pace over the past few months.

With this launch, BuzzFeed now offers a India-specific homepage for its readers in the country. This homepage seems to have a dedicated section for local stories along with separate sections for all its International stories and trending stories. Users can alternatively switch to the US edition or any of the other editions mentioned above, through a drop down menu on the sidebar.

BuzzFeed India

The company’s vice president for international operations Scott Lamb had earlier mentioned that they will be initially focusing on general interest topics in the country and was looking to setup a team of about four to five local journalists in India, led by Rega Jha.

It’s not clear whether BuzzFeed plans to expand to other verticals in India as well. Note that the company had split its editorial team into three different divisions earlier this month – BuzzFeed News, Buzz, and Life. News division was expected to include breaking news to foreign desk while Buzz division will focus on web culture topics and Life division would focus on lifestyle content like DIY (Do It Yourself), food and style among others.

The company had also setup two new divisions – BuzzFeed Motion Pictures that was expected to focus on moving images right from GIFs to feature films and BuzzFeed Distributed that will apparently create original content for social platforms like Tumblr, Imgur, Instagram, Snapchat, Vine and messaging apps.

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BuzzFeed clones in India

In India, BuzzFeed will be competing with other sites like ScoopWhoop, TheNextMeme and Storypick among others, which are essentially Indian variants of BuzzFeed itself.

Last month, Times of India had also launched a BuzzFeed-style section called QuickStir while Network18′s news portal IBNLive had launched Buzz. NDTV had also launched a similar section called Offbeat.

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