30% of Cleartrip's search traffic comes from its mobile offerings, the company has told Medianama. By next year, it expects this number to go up to 50%. It also expects the mobile platform to contribute for 25% of its overall bookings by the next year. Cleartrip currently offers native apps for iOS, Android, BlackBerry and Windows Phone and also has a mobile site. It's worth noting that Cleartrip's competitor MakeMyTrip had also informed in its June 2014 investor presentation (pdf) that 20% of its traffic comes from mobile phones as of FY14. Mobile also accounted for 15% of the company's total online transactions in FY14. Aloke Bajpai, CEO of the online travel meta search engine iXiGo had also earlier told Medianama that for most online travel companies, more than 25% of their traffic and nearly 10% of their transaction volume is now coming from mobile devices. This is mainly due to the increased penetration of low cost Android smartphones. He expected the mobile+tablet traffic to overtake desktop traffic in the travel category by the end of 2014. Android vs iOS: In terms of platform adoption for mobile bookings, Cleartrip mentions that Android accounts for 50% of mobile bookings while iPhone accounts for 43% of bookings and other platforms account for a mere 7% of the mobile bookings. That being said, Cleartrip however notes that the conversions and segment sizes are higher on the iOS platform. Mobile Flight searches: Cleartrip mentions that around 30%-32% of its overall flight searches is from mobile devices. This is a significant jump from 10%-12% about an year and half back. Mobile…
