wordpress blog stats
Connect with us

Hi, what are you looking for?

Relativity Media forms $100 million JV with B4U; will start an Indian streaming site

American media studio Relativity Media has formed a joint venture with Indian TV channel B4U to launch digital streaming service, distribute local films and even produce them, reports Mint. The joint venture will be headed by B4U chief executive Ishan Saksena and will be overseen by a Board of Directors, to which both companies will appoint two directors. Terms of the deal were not disclosed, but the joint venture will have an investment of approximately $100 million available for projects. The company plans to set up a digital streaming technology platform called RelaTV in India. The platform will focus on delivering short and long length video content to viewers in India. Relativity has not clarified if this will only be for movies made or distributed by the company, or for other content as well. There are several Indian movie streaming services in India already like Google’s YouTube, Spuul, Reliance Group’s BigFlix, Times Internet’s BoxTV, Eros International’s Eros Now and Hungama Movies. Even in that list only YouTube has managed to become extremely popular, so it's not clear how RelaTV will break through. As of now, Relativity Media has digital properties such as entertainment website IAmRogue, its YouTube channel, music artist website ArtistDirect and several other YouTube channels under the name RogueMovieNetwork. Relativity offers content and brand syndication opportunities to channels that are part of RogueMovieNetwork. It also provides access to design and technology team, and advertising campaigns. Relativity will monetize the video's ad inventory and also work on increasing premium ad pipeline. The company claims…

Please subscribe/login to read the full story.
Written By

I'm passionate about technology and gaming. You can follow me <a>@chupchap</a>

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

By Soujanya Sridharan and Dr. Sarayu Natarajan Platform work and data: the intersection Every time you use a ride-hailing app, the matching algorithm processes...

News

New bill narrows focus over predecessors that went heavy on data sovereignty, localisation and compliance. What explains this change?

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ